Supporting her stance, the online platform “Best Media Info” recognised the risks AI poses when brands use such technology to promote their products. This case echoes past legal battles, like those involving Bollywood stars Anil Kapoor and Amitabh Bachchan, who fought against the unauthorised use of their personas. A similar case is being fought by actor Jackie Shroff before the Delhi High Court as well.
Nagar’s legal notice calls on ASCI to amend its code to address the misuse of AI in advertising, emphasising the need for clear regulations to protect individuals’ personality rights. She advocated for mandatory consent before using AI-generated images resembling real people and urged ASCI to issue public guidelines to curb these unethical practices.