Flair Writing Industries IPO Subscription: Day 1 Live Updates

Flair Writing is one of the top three players in the writing and creative instrument industry with a market share of overall 9%, according to CRISIL. The pen maker reported a revenue of Rs. 915.6 crore in the financial year 2023.

Flair Writing also have the fastest growth in revenue compared to others, with a CAGR of approximately 14% in the 2017-2023 in contrast to 5.5% CAGR witnessed in the overall industry.

During the three-month period ended June 30, 2023, Flair Writing sold 34.43 crore units of pens, of which 27.92 crore units or 81.09% was sold domestically, and 6.51 crore units or 18.91% was exported, and in FY2023, we sold 130.4 crore units of pens, of which 97.53 crore units or 74.82% was sold domestically, and 32.83 crore units or 25.18% was exported.

The flagship Flair brand was launched in 1976 with the involvement of certain of our promoters and with a focus on innovative designs and quality writing instruments. Since its launch, the penmaker has managed to become a key brand in the industry and aims to build on this reputation by introducing new range of products.

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